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Head Marketing

Andhra Pradesh, India
10 - 20 (in years)
₹ 25,00,000 - ₹ 40,00,000
Job level - Senior Management

About Job


Candidate should have: - Deep understanding of agri-inputs market. - Hands on as well as design exposure to ATL/BTL activities, CRM, Market research, Collecting market intelligence and development/extension work - Familiarity with forecasting techniques is must. - Must have proven track record of building and sustaining Brands. KRAs: - Generating demand for the whole product range. - Segment, target and position each brand as per the value proposition. - Develop communication for making the pitch. - Achieve increase in target product market share. - Develop, control and monitor marketing budget of nearly Rs 15 Cr pa. - Get market intelligence on cost and price of each product lines. - Benchmark cost/price for each activity/ product - Maintain service levels for customer services. - Build and sustain a high performance team. Position Specifications: - MBA from an institute of repute like Manage/ NIAM-Jaipur/ IRMA/ IIIM,A/ XL

Job Description


Candidate should have: - Deep understanding of agri-inputs market. - Hands on as well as design exposure to ATL/BTL activities, CRM, Market research, Collecting market intelligence and development/extension work - Familiarity with forecasting techniques is must. - Must have proven track record of building and sustaining Brands. KRAs: - Generating demand for the whole product range. - Segment, target and position each brand as per the value proposition. - Develop communication for making the pitch. - Achieve increase in target product market share. - Develop, control and monitor marketing budget of nearly Rs 15 Cr pa. - Get market intelligence on cost and price of each product lines. - Benchmark cost/price for each activity/ product - Maintain service levels for customer services. - Build and sustain a high performance team. Position Specifications: - MBA from an institute of repute like Manage/ NIAM-Jaipur/ IRMA/ IIIM,A/ XLRI/ XIMB . - 13 to 18 years of experience in branding, market research, product management, CRM etc. Of these, it is preferred that he/she should have worked in field sales for 2-5 years. - He/She must have worked as Marketing (not sales) HoD or second person to Marketing HoD for 3-5 years. - Working/ having worked in a Company of repute in Pesticide/ Seeds/Food Processing Industry/ Plant Nutrients Companies - This position will report to Head of Plant Nutrition Services. - Number of reportees to this role will be around 2-3 scientists. - Grade – GM/ Sr GM; reporting to VP (Operations)

Job Details


Industry
Other
Segment
Job Level
Senior Management
Salary
₹ 25,00,000 - ₹ 40,00,000
Experience
10 - 20 (in years)
State
Andhra Pradesh
Country
India
Reporting To
VP (Operations)
Company Name
Company Size




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