Candidate should have:
- Deep understanding of agri-inputs market.
- Hands on as well as design exposure to ATL/BTL activities, CRM, Market research, Collecting market intelligence and development/extension work
- Familiarity with forecasting techniques is must.
- Must have proven track record of building and sustaining Brands.
KRAs:
- Generating demand for the whole product range.
- Segment, target and position each brand as per the value proposition.
- Develop communication for making the pitch.
- Achieve increase in target product market share.
- Develop, control and monitor marketing budget of nearly Rs 15 Cr pa.
- Get market intelligence on cost and price of each product lines.
- Benchmark cost/price for each activity/ product
- Maintain service levels for customer services.
- Build and sustain a high performance team.
Position Specifications:
- MBA from an institute of repute like Manage/ NIAM-Jaipur/ IRMA/ IIIM,A/ XL
Job Description
Candidate should have:
- Deep understanding of agri-inputs market.
- Hands on as well as design exposure to ATL/BTL activities, CRM, Market research, Collecting market intelligence and development/extension work
- Familiarity with forecasting techniques is must.
- Must have proven track record of building and sustaining Brands.
KRAs:
- Generating demand for the whole product range.
- Segment, target and position each brand as per the value proposition.
- Develop communication for making the pitch.
- Achieve increase in target product market share.
- Develop, control and monitor marketing budget of nearly Rs 15 Cr pa.
- Get market intelligence on cost and price of each product lines.
- Benchmark cost/price for each activity/ product
- Maintain service levels for customer services.
- Build and sustain a high performance team.
Position Specifications:
- MBA from an institute of repute like Manage/ NIAM-Jaipur/ IRMA/ IIIM,A/ XLRI/ XIMB .
- 13 to 18 years of experience in branding, market research, product management, CRM etc. Of these, it is preferred that he/she should have worked in field sales for 2-5 years.
- He/She must have worked as Marketing (not sales) HoD or second person to Marketing HoD for 3-5 years.
- Working/ having worked in a Company of repute in Pesticide/ Seeds/Food Processing Industry/ Plant Nutrients Companies
- This position will report to Head of Plant Nutrition Services.
- Number of reportees to this role will be around 2-3 scientists.
- Grade â GM/ Sr GM; reporting to VP (Operations)