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Product Manager

Maharashtra, India
4 - 10 (in years)
₹ 15,00,000 - ₹ 24,00,000
Job level - Senior Management

About Job


Person will be responsible for a Portfolio in Herbicide, Fungicide, Insecticide or PGRs division on a global level & agrochemicals as a whole for a country. Brief responsibilities & competencies expected for a person are as follows:- 1. Market Research for identifying customer need SWOT Analysis, Customer preferences, creating a Model product design to R&D. 2. Product screening/ selection (Evaluating station trials, Evaluating strip trials, Evaluating Large scale trials) 3. Market Intelligence (Studying market trends, competing brands- market share, pricing, schemes, Channel analysis, Customer profile/ value analysis/brand switching behavior. 4. Segmentation in Analyzing Product and Market segments. 5. Product positioning for analyzing product fitment and Decision on placing in which market/against which competitors' product. 6. Marketing mix in deciding Pricing/packaging/schemes. 7. Communication mix ("Deciding advertisement objectives/channel promo objectives /customer pro

Job Description


Person will be responsible for a Portfolio in Herbicide, Fungicide, Insecticide or PGRs division on a global level & agrochemicals as a whole for a country. Brief responsibilities & competencies expected for a person are as follows:- 1. Market Research for identifying customer need SWOT Analysis, Customer preferences, creating a Model product design to R&D. 2. Product screening/ selection (Evaluating station trials, Evaluating strip trials, Evaluating Large scale trials) 3. Market Intelligence (Studying market trends, competing brands- market share, pricing, schemes, Channel analysis, Customer profile/ value analysis/brand switching behavior. 4. Segmentation in Analyzing Product and Market segments. 5. Product positioning for analyzing product fitment and Decision on placing in which market/against which competitors' product. 6. Marketing mix in deciding Pricing/packaging/schemes. 7. Communication mix ("Deciding advertisement objectives/channel promo objectives /customer promo objectives", Product promotion, Select the communication media, Design communication campaigns and analyzing the effectiveness of promotion campaigns. 8. Product performance evaluation -Newly Commercialized products (Channel and Customer feedback) 9. Coordinating with other Departments (Work with R&D-Communicating product needs/Product performance feedback, Work with Production - Giving Production Plan, Work with PRC - Timely availability and packing , Work with Advertisement-Designing/printing Product literature/packing design, Work with MDMs - Implementation of marketing campaigns/product promotion, Work with RBMs - Budgeting and implementing marketing mix.) Qualification : B.Sc./M.Sc. (Agri.) and MBA, preferably in Agribusiness from reputed institutes like IRMA, IIM A, IIM L agri business management, MANAGE, XIM, SIBM, NIAM, IIPM (Indian Institute of Plantation Management) Overall 5-8 year of experience in agri input with at least 2-3 years as a product manager role in Agri-inputs (seed, pesticide, fertilizer). Prior at least 2-3 years of Agrochemicals experience is mandatory either as a product manager or in previous sales/marketing roles. For candidates from Premier Institutes only, product management experience is not mandatory though they should have significant exposure to marketing or leading strategic projects in marketing. Required Skill sets: • Planning • Co-coordinating • Customer complaint handling • Analytical • Communication (oral as well as Written)

Job Details


Industry
Other
Segment
Job Level
Senior Management
Salary
₹ 15,00,000 - ₹ 24,00,000
Experience
4 - 10 (in years)
State
Maharashtra
Country
India
Reporting To
Portfolio Head (GM level) & Country Head
Company Name
Company Size




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