Product Head â Global Markets (including India)
About Job
Market Research for identifying customer need ⢠SWOT Analysis ⢠Customer preferences ⢠Creating a Model product design to R&D. Market Intelligence ⢠Studying market trends ⢠Competing brands- market share, pricing, schemes ⢠Channel analysis ⢠Customer profile/ value analysis/brand switching behaviour Segmentation ⢠Analyzing Product and Market segments ⢠Product positioning ⢠Analyzing product fitment ⢠Decision on placing in which market/against which competitors' product Marketing mix ⢠Deciding Pricing/packaging/schemes Communication mix /customer promo objectives" ⢠"Deciding advertisement objectives/channel promo objectives ⢠Product promotion ⢠Select the communication media ⢠Design communication campaigns ⢠Analysing the effectiveness of promotion campaigns. Product performance evaluation - Newly Commercialized products ⢠Channel and Customer feedback ⢠Coordinating with other Departments ⢠Work with R&D-Commun
Job Description
Job Details
- Industry
- Food, Agribusiness & Allied
- Segment
- Food Production | Plants
- Job Level
- Senior Management
- Salary
- Experience
- - (in years)
- State
- Maharashtra
- Country
- India
- Reporting To
- Head, Product Portfolio, Herbicide & Country Head
- Company Name
- Company Size