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Deputy General Manager/General Manager Marketing
About Job
The client company is looking for General Manager-Marketing for its Marketing Department. The purpose for the role is “Product Life Cycle Management”. He will be handling a 3-4 cr of Marketing Spend while managing up to 3 product managers for respective product clusters. Our client has a versatile portfolio of Open Pollinated varietal seeds for wheat, paddy, maize, Oils seeds (mustard) and also includes Vegetable, Pulses, Forages Seeds, making it a 100 crores business in seeds which is poised for exponential growth.
Job Description
Relevant and total years of experience and behavioral attributes
Experience of 15-20 years preferably in Agri Input Industry
Should have:
Working experience in product marketing, STP, GTM strategies.
Showcasable examples of Goal settings, planning and execution.
Hands on exposure of analytics in Spreadsheets.
Learning attitude & Knowledge of plant nutrition, physiology and Seeds are desired.
Sector Domain Knowledge of agriculture, SND, Seeds and farmer behavior.
Strategy & Business Planning:
Accountabilities
- Analyze consumer behavior and market trend to design profitable and growth-oriented marketing strategy
- Increase market share of products- On Ground, Digital, Phygital, Creatives etc.
- Design and monitor competitive product pricing and branding strategies.
Key Performance Indicators
- Timely Preparation, Monitoring and adherence of AOP in line with the Budget
- Achievement of Contributions Margin
Marketing:
Accountabilities
- Build marketing models with parameterized projections for gaining customers / consumers.
- Prepare and manage marketing budgets - monthly, quarterly, annual budgets. Lead product marketing managers, providing strategic direction for STP and 4Ps planning of different products.
Key Performance Indicators
- %age Market share increased
- % Revenue Target Achieved
Branding :
Accountabilities
- Refresh brand message across all channels and maintain brand consistency in marketing efforts (like events, email campaigns, web pages and promotional material).
- Develop channel branding strategies - franchises, retail outlets, modern retail etc.
Salary: Best in Industry
Job Location: North India
Job Details
- Industry
- Food, Agribusiness & Allied
- Segment
- Fertilizers
- Job Level
- Senior Management
- Salary
- Experience
- 15 - 25 (in years)
- State
- Country
- India
- Reporting To
- Company Name
- A diversified agribusiness company
- Company Size