Detailed Roles & Responsibilities:

 Strategic Responsibilities

• Provide inputs to the Marketing Head / Zonal In Charges for preparation of zonal marketing plans (existing and new products, roll out timelines, marketing expenditure, desired benefits)
• Develop marketing plan for new geographies (for example, target farmer groups, roll out of promotion initiatives)
• Conduct potential mapping for the pipeline product for three to five years (for example, development, testing, launch, growth, maturity)
• Develop innovative ideas for increased marketing and field effectiveness (for example, innovative branding and promotion initiatives, product training methodologies)

Operational Responsibilities

• Field Promotional Support Activities
• Achieve the annual product marketing targets for the Region / Zone by effective planning, coordination and execution of demand generation activities, in collaboration with the Field sales staff (for example, demonstrations, field days, product campaigns, crop campaigns, farmer meetings, dealer / channel partner meetings)
• Implement product launch activities of the pipeline products through planned initiatives like demonstrations, field days, testimonial farmers, etc.
• Product Training Support Activities
• Support the Field sales staff in resolution of queries/ issues related to product, marketing initiatives, etc. (for example, product queries from farmers, damage control for any issues on  field).
• Improve efficiency and effectiveness of field staff, through execution of planned training programs , in coordination with the Product Managers and HR (for example, product training, customer handling, dealer management)
• Provide inputs on Initiation and regulation of new system developments (for example, product related, sales process related)
• Market Feedback
• Provide feedback to Marketing Head / Product Managers regarding activities undertaken (e.g. feedback / reaction on campaigns and promotional activities; opportunities for improvement,  customer r queries)

Others

• Prepare and submit reports of marketing initiatives to the Zonal Sales In Charge & Marketing HO team, as per specified timelines (for example, roll out plan vs. actual, customer feedback and queries, effectiveness of campaigns, product / field training status)
• Ensure Compliance to statutory & organization policies including safety, health, environment & audit, in all marketing initiatives executed in the field.

Job Location- West India

Salary:- Best in Inustry