iCresset Talent Solutions – Executive Search | Leadership Hiring

Sr. Manager/Manager- Marketing

India

12 - 22 (in years)

₹ - ₹

Job level - Senior Management

A leading manufacturer and supplier of food ingredients for bakery, culinary, and dairy industries

About Job

Our client company is a rapidly growing organization seeking an exceptionally sharp, compliance-driven, and ambitious marketing professional to lead our marketing function. The successful candidate will create and drive premium brand equity and awareness among key accounts and HORECA customers by leveraging digital marketing channels, including social media. They will develop compelling content, oversee customer research programs, and generate innovative ideas for product development. Additionally, the role includes championing BTL initiatives, customer loyalty programs, and influencer marketing strategies, as well as executing impactful PR activities. Collaboration with key account leaders and creative agencies is essential for successful brand advocacy and market growth.

Job Description

Roles & Responsibilities:

Drive premium equity and brand awareness among key accounts and HORECA customers using digital marketing channels and social media.
Develop compelling content around the brand proposition, including static and audio-visual formats.
Manage customer research and insight programs, contributing to validated ideas for new product development.
Lead BTL initiatives to build brand advocacy through round tables with chefs, exhibitions, and customer meets.
Develop and execute customer loyalty programs to enhance brand engagement.
Collaborate with the Business Head of Key Accounts & HORECA to design and implement brand advocacy programs.
Build premium brand equity for the company within key accounts and HORECA segments.
Create and execute influencer marketing strategies, including working with bloggers, food experts, and chefs.
Oversee all PR activities and press coverage to boost brand visibility.
Manage the conceptualization and creation of all brand collaterals.
Collaborate with digital marketing agencies, content creators, and AV production teams to produce brand content.
Utilize strong capabilities in digital marketing, social media, and website management.
Leverage tech platforms such as CRM, DMS, etc., to enhance marketing efforts.
Develop and execute strategies to establish the brand as a leader in its market segment.
Ensure seamless integration of all marketing efforts with the company’s overall business goals.

Desired Candidate Profile:

A minimum of 12+ years of distinguished experience in Sales & Marketing, specifically within QSRs, Premium Hotels, Processed Food & Beverage organizations, with a specialized focus on the Baking Industry and Hospitality sector.
A well-established network and strong relationships with the Chef fraternity and hospitality industry, cultivated through years of expertise and collaboration.
Extensive experience in Brand BTL activities and Digital Marketing, with a proven track record in driving impactful brand initiatives.
A proactive self-starter with the ability to thrive and contribute effectively within a networked organization.
Strong hands-on expertise in executing BTL programs, influencer engagements, content creation, and managing exhibitions & fairs.
Adept at collaborating with chefs, bloggers, and food influencers to amplify brand presence and reach.

Job Location- Central India

Salry- Best in Industry

Job Details

Industry: Food, Agribusiness & Allied
Segment: Agri Processing
Job Level: Senior Management
Salary
Experience: 12 - 22 (in years)
State
Country: India
Reporting To
Company Name: A leading manufacturer and supplier of food ingredients for bakery, culinary, and dairy industries
Company Size: 501-1000