Job Responsibilities:

• Develop and implement the regional marketing strategy to support sales growth and establish product positioning as a premium offering in plant nutrition.
• Identify and develop unique selling propositions (USPs) and differentiators using market knowledge and competitor analysis.
• Align and manage a team of Market Development Experts/Product Promoters to meet sales and development objectives.
• Collaborate closely with distributors, including large fertilizer companies, to achieve volume and margin targets.
• Propose marketing and promotional materials/events to stimulate sales and drive brand awareness.
• Maintain an action plan and be accountable for administrative tasks, including capturing market intelligence and providing periodic reports to managers.
• Forecast demand and advise on demand planning for the product portfolio.
• Promote the value proposition of fertilizers, including specialty products like SOP, CaTs, and KTs.
• Manage product field trials and demonstrations to showcase product benefits and value.
• Maintain and leverage a network of technical contacts to promote product benefits and drive sales.
• Provide technical support, including training for distributors' sales and marketing teams, as well as growers.
• Support the Business Development Manager (BDM) in lead generation and follow-up with potential customers.
• Prepare an annual budget for marketing, agronomical trials, and expenditures, analyzing variances and implementing corrective actions.
• Submit periodic reports as required by management.
• Engage in seminars/events that offer educational, networking, and lead-generation opportunities.
• Build and manage relationships with distributors, customers, and scientific organizations in the territory.
• Monitor customer needs, trends, and feedback from competitors to assess impacts on sales strategies.
• Contribute to a safe working environment and ensure the well-being of staff, distributors, and customers.
• Ensure personal and team safety in all operations.

Qualifications and Experience:

• Bachelor's Degree in Agriculture, Horticulture, or a related field (M.Sc. or MBA is a plus).
• 8-15 years of business development or commercial experience in the fertilizer/crop nutrition industry.
• Strong knowledge of drip irrigation, fertigation techniques, and foliar application.
• Experience in B2B international sales, including knowledge of legal and regulatory aspects of selling fertilizers in India.
• Entrepreneurial mindset with a strong sense of responsibility, efficiency, and integrity.
• Strong communication skills in Hindi, English, and ideally one local language.
• Willingness to travel frequently.
• Highly organized, disciplined, and skilled in data-driven decision-making.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).

Salary- Best In Industry

Job Location- West India