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Product Head – Global Markets (including India)

Maharashtra, India
- (in years)
₹ 0 - ₹ 0
Job level - Senior Management

About Job


Market Research for identifying customer need • SWOT Analysis • Customer preferences • Creating a Model product design to R&D. Market Intelligence • Studying market trends • Competing brands- market share, pricing, schemes • Channel analysis • Customer profile/ value analysis/brand switching behaviour Segmentation • Analyzing Product and Market segments • Product positioning • Analyzing product fitment • Decision on placing in which market/against which competitors' product Marketing mix • Deciding Pricing/packaging/schemes Communication mix /customer promo objectives" • "Deciding advertisement objectives/channel promo objectives • Product promotion • Select the communication media • Design communication campaigns • Analysing the effectiveness of promotion campaigns. Product performance evaluation - Newly Commercialized products • Channel and Customer feedback • Coordinating with other Departments • Work with R&D-Commun

Job Description


Market Research for identifying customer need • SWOT Analysis • Customer preferences • Creating a Model product design to R&D. Market Intelligence • Studying market trends • Competing brands- market share, pricing, schemes • Channel analysis • Customer profile/ value analysis/brand switching behaviour Segmentation • Analyzing Product and Market segments • Product positioning • Analyzing product fitment • Decision on placing in which market/against which competitors' product Marketing mix • Deciding Pricing/packaging/schemes Communication mix /customer promo objectives" • "Deciding advertisement objectives/channel promo objectives • Product promotion • Select the communication media • Design communication campaigns • Analysing the effectiveness of promotion campaigns. Product performance evaluation - Newly Commercialized products • Channel and Customer feedback • Coordinating with other Departments • Work with R&D-Communicating product needs/Product performance feedback • Work with Production - Giving Production Plan • Work with PRC - Timely availability and packing • Work with Advertisement-Designing/printing Product literature/packing design • Work with MDMs - Implementation of marketing campaigns/product promotion • Work with RBMs - Budgeting and implementing marketing mix

Job Details


Industry
Food, Agribusiness & Allied
Segment
Food Production | Plants
Job Level
Senior Management
Salary
Experience
- (in years)
State
Maharashtra
Country
India
Reporting To
Head, Product Portfolio, Herbicide & Country Head
Company Name
Company Size




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