Product Head – Global Markets (including India)

About Job

Market Research for identifying customer need • SWOT Analysis • Customer preferences • Creating a Model product design to R&D. Market Intelligence • Studying market trends • Competing brands- market share, pricing, schemes • Channel analysis • Customer profile/ value analysis/brand switching behaviour Segmentation • Analyzing Product and Market segments • Product positioning • Analyzing product fitment • Decision on placing in which market/against which competitors' product Marketing mix • Deciding Pricing/packaging/schemes Communication mix /customer promo objectives" • "Deciding advertisement objectives/channel promo objectives • Product promotion • Select the communication media • Design communication campaigns • Analysing the effectiveness of promotion campaigns. Product performance evaluation - Newly Commercialized products • Channel and Customer feedback • Coordinating with other Departments • Work with R&D-Commun

Job Description

Job Details

Industry

Food, Agribusiness & Allied

Segment

Food Production | Plants

Job Level

Senior Management

Salary

Experience

- (in years)

State

Maharashtra

Country

India

Reporting To

Head, Product Portfolio, Herbicide & Country Head

Company Name

Company Size