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Head – Marketing (Field Crops)
About Job
Seeking an accomplished and strategic marketing leader to spearhead the marketing function for a diverse Field Crops portfolio. The role is responsible for developing forward-looking marketing strategies, strengthening product positioning, driving demand generation, and accelerating market share growth across multiple crop segments. The incumbent will transform market intelligence into impactful commercialization strategies, collaborate with cross-functional teams on pricing and portfolio decisions, and enhance brand visibility through innovative campaigns. This leadership role requires a customer-centric, analytical, and commercially driven professional capable of delivering sustainable business growth, maximizing product profitability, and building strong market presence through data-driven decision-making and effective stakeholder engagement.
Job Description
Job Responsibilities
- Develop and Execute Strategic Marketing Initiatives
- Formulate comprehensive marketing strategies to accelerate business growth, strengthen market positioning, and enhance product adoption across diverse field crop portfolios.
- Identify emerging opportunities, new crop segments, and untapped markets to drive long-term expansion.
- Lead Market Intelligence and Business Insights
- Build robust market intelligence frameworks to monitor competitor activities, pricing trends, customer preferences, and regional demand dynamics.
- Translate analytical insights into actionable marketing strategies and product recommendations.
- Drive Go-to-Market Excellence
- Design and implement integrated promotional campaigns, field demonstrations, farmer engagement programs, digital initiatives, and channel activation strategies.
- Ensure impactful commercialization aligned with seasonal crop cycles and business objectives.
- Strengthen Stakeholder Collaboration
- Partner closely with sales, product management, production, and research teams to achieve seamless execution and sustained market penetration.
- Foster productive relationships with distributors, dealers, influencers, and key agricultural stakeholders.
- Lead Product Portfolio and Pricing Management
- Develop competitive pricing strategies, monitor profitability, optimize portfolio performance, and recommend lifecycle improvements based on market potential.
- Enhance Sales Capability and Performance
- Deliver technical training, marketing tools, and product knowledge to strengthen sales effectiveness.
- Monitor marketing budgets, campaign ROI, adoption metrics, brand performance, and overall commercial success through measurable KPIs.
Salary: No Bar for right candidate
Job Location: South India
Job Details
- Industry
- Food, Agribusiness & Allied
- Segment
- Seeds & Agri Biotech
- Job Level
- Senior Management
- Salary
- Experience
- 12 - 22 (in years)
- State
- Country
- India
- Reporting To
- Company Name
- India's Leading Seeds & Agri Biotech company
- Company Size